Category Communication

What an incredible time it is for storytelling. There are so many accessible ways to create stories and so many mediums on which to share them. If you watched any of the Golden Globes this past week, you heard the cries for even more storytelling and story-sharing – it’s through our stories that we all grow.

But it’s not just the stories that are being requested by the masses, it’s “honesty” and “authenticity”. I put these words in quotes because let’s be honest, what we see on screen is generally filtered to various extents, but undoubtedly, the real is craved. I wonder, what if each of our workplaces had a channel that tuned right in to what was happening within our office walls? Who would watch? What’s uniquely happening there? Who would get hooked?

Ever since the very first workplace documentary I made, I was hooked on sharing people’s job stories. Not just because it’s so interesting to meet different people, but because there’s a lot of really good jobs out there whose stories simply are not told. Seemingly boring jobs that could absolutely be someone’s dream job – someone who might not be of age to work quite yet.

Something else I notice happens when our workplaces begin telling their stories – they learn a whole lot about themselves in the process. If you want to crack the code on your company’s employment brand, you have to begin finding and learning its stories. Those stories are not just about covering the responsibilities of the job, it’s revealing the tone, pace, approach and experiences of the people successfully executing that job.

When I met Train Engineer Jackie Pettyjohn, we shadowed her throughout two of the nightshifts she has been working for 20 years on the rail yard in Philadelphia. It was through her story that employees rallied around to celebrate her, but ultimately, surface an enthusiasm and a spirit that represents the company so purely. It’s beautiful.

And then there was Headend Technician Peter Imler, who was working on Long Beach Island for Comcast.

A man who typically works alone most of the day, but is part of a large organization and has a grand responsibility. Peter has accomplished a lot of brave work from his post, and it serves his colleagues well to know more about it.

For those who have begun to take on the positions of “employment branding” and “recruitment marketing” – what is our rallying cry? Can there be an overarching goodwill mission to what we are all doing, recognizing that together we can tell the stories of the workplaces of the world? We can expose individuals to ideas, roles and opportunities they never knew were available.

This has inspired my cry, “Workplaces of the world – tell your stories!” You’ll not only inspire your future workforce, you’ll reveal your company’s true spirit in the meantime.

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Timothy Massad is currently a Senior Fellow at the Kennedy School of Government at Harvard University and an Adjunct Professor of Law at Georgetown Law School.

Mr. Massad served as Chairman of the U.S. Commodity Futures Trading Commission from 2014-2017. Under his leadership, the agency implemented critical reforms of the over-the-counter swaps market; harmonized many aspects of cross-border regulation, including reaching a landmark agreement with the European Union on clearinghouse oversight; enhanced cybersecurity for critical market infrastructure; improved the resilience of major clearinghouses; and took many actions to ensure commercial businesses were not burdened by Dodd- Frank reforms.

Under his leadership, the agency declared virtual currencies to be commodities, brought enforcement actions against unregistered Bitcoin platforms and approved a Bitcoin swap.

Previously, Mr. Massad served as the Assistant Secretary for Financial Stability of the U.S. Department of the Treasury. In that capacity, he oversaw the Troubled Asset Relief Program (TARP), the principal U.S. governmental response to the 2008 financial crisis. During his tenure, Treasury recovered more on all the crisis investments than was disbursed. Mr. Massad was with the Treasury from 2009 to 2014 and also served as a counselor to the Treasury Secretary.

Prior to his government service, Mr. Massad was a partner in the law firm of Cravath, Swaine & Moore, LLP. Mr. Massad had a broad corporate practice with a focus on corporate finance, financial markets and derivatives. His practice was heavily international. While resident primarily in New York over his 25 year career with the firm, he served as co-manager of the Hong Kong office for five years and also in the London office. He was

one of the principal lawyers that drafted the ISDA Master Agreement governing derivative transactions as well as the original User’s Guide. He also had an active pro bono practice, representing UNICEF and Covenant House, among others, for many years.

Mr. Massad has a J.D. from Harvard Law School and a B.A. from Harvard College. He currently lives in Washington, D.C. with his family.